"WE EXIST BECAUSE WE WANT TO BRING COMFORT, SECURITY AND COMMUNITY TO OUTDOOR LIFE"
WHAT IS SMARTWOOL?
Our entire brand is built around a desire to feel comfortable on outdoor adventures. We wanted to push the boundaries and experience more. That is still the motivation for everything we do today. From our merino wool supply chain to our Smartwool ambassador program and the way we design our stockings and apparel, our purpose is to make sure you can play, live and laugh in the great outdoors , as often as you like.
